Targeted Advertising Patent Portfolio
Portland, OR, September 4, 2019
Vitek IP, LLC announced that they are the exclusive representative to sell the patent portfolio of Jericho Systems, a pioneer in using data from attribute-based access control (ABAC) to personalize content in real-time since 2002.
The Targeted Advertising patent portfolio contains 11 U.S. patents within three patent families and discloses techniques for targeting content such as advertising to a viewer. The patent owner has been operating for nearly 20 years and has invested over $10M in R&D and patent development since its inception. The claimed technology is utilized by every major online targeting advertising provider. The applicable Contextual Advertising Market is $333.25B worldwide and is expected to exceed $500B by 2023.
The key patent family is directed to utilizing a user identity and context data to optimally select content, for example an ad presented on a web page, in real-time. Rules are provided to better identify which content is most relevant at that precise moment in time for the target user. Ads may also be deprioritized to stop them from becoming stale. Additional claims provide for a specified bid value and prioritizing ads within a group. The portfolio is very early for the technology space with a priority date of 2003, while also providing considerable life left with 8 years of average remaining life for the patents.
The technology described in the patent portfolio is utilized by every major online advert provider that implements user contextual advertising. Online advertising providers that use customer match features, search history data, user identity, and bid value rankings to target content are all utilizing the claimed technologies. Additionally, the patented methods may be used for capping the frequency of adverts, retargeting previously selected advertisements, and tracking events to select the most relevant ads in real-time.
The Targeted Advertising patent portfolio offers a tremendous opportunity for a company to acquire key patents in a hundred-billion-dollar global market. The early priority date provides strong coverage and the patent claims cover methods in widespread use in the contextual advertising marketplace, as evidenced by the fact that one major market participant has already benefited by electing to take a license to the patents.
Offers for the patents will be reviewed as they are received, and the patent owner intends to finalize a transaction at the beginning of 2020. To receive an overview of the portfolio or detailed market materials, contact us via email at email@example.com.
About Vitek IP, LLC. Founded by a team with over four decades of experience in IP and tech, Vitek’s patent consultancy, brokerage group, and research organization provides clients exceptional guidance navigating the patent landscape. Vitek team members have developed and managed hundreds of patent transaction engagements for the world’s largest telecommunications, software, and computer companies.